Need a Marketing Director?

This is Redpump, home of IMC marketer Chris Worth. The site's not here because I'm not; I'm doing an MBA at Warwick Business School, after which I plan to take up a Marketing Director or equivalent role again.

I'm hunting for that role now, April-August 2008. My availability's fulltime from September and part-time starting June. If you're a headhunter, my ideal fit is a venture-funded growth company with big ideas, big ambitions, and a global outlook. To meet up, call me on +44 (0)7876 635340.

Based: London and Warwick, United Kingdom
Phone (UK): +44 (0)7876 635340
Email: chris[at]redpump.com
What I'm best at is creating an integrated marketing strategy, developing the media campaigns and CRM programmes to deliver it, and building or leading a team to execute. I've been doing it since 2001, mainly for TMT companies, ad and web agencies, and consultancies across Europe. Before that I created over 200 marketing campaigns as an advertising agency copywriter, recognised by WPP CEO Martin Sorrell and former Worldwide Creative Head of Ogilvy & Mather and Young & Rubicam Neil French.

I like the 'hard stuff' of tracking down what really makes a customer tick, whether those motivations are geographic, demographic, or psychographic. I do it by concentrating on the basic building blocks: sensing the market, segmenting the audience, deciding the value proposition, adopting a positioning, and communicating it according to the right metrics. Not rocket science, but it's amazing how many companies get it wrong.

Past results include an £8m sales pipeline built in 180 days, a 150% leap in conversions for a blue chip, and an £84K/mth sales hike for a consultancy. CRM programmes include an 11-stage suspect/ prospect/ customer journey delivered to an audience of 75,000 and a brand campaign spanning 7 markets and 27 KPIs.

All of which you'll find on my CV. Right now I'm checking out UK posts in London, Oxford, and Cambridge, but with a decade of expat experience on my CV, an overseas or regional role works too. Let's talk!

{redpump}