approach
Chris Worth isn't a graphic designer
or software developer. He's a copywriter and his approach to every project
is the same: the idea comes first.
Redpump's work happens at that junction where communication interacts
with media and technology. And a great idea is the basis for getting a result.
Most of the time, that idea is communicated through words (killer
copy) sent out according to a copy plan (content
strategy) as part of a larger marketing strategy (campaign.)
By creating those words as a coherent part of a larger plan or piece of
creative work, Redpump keeps a total marketing effort on-message, even if
the graphics need tidying up by someone else.
That's Redpump's approach. And you can see the what
and the why of it too.