CRM programmes: Perrier
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To mark the millennium, I designed a web-based CRM programme for Perrier's bubbly mineral water. Rather than a website, the concept extended across multiple media sites - giving people the opportunity to collect bubbles by rolling over and clicking pup-up ads.
The programme remembered each user, and prompted them to offer more information at strategic points in the programme - asking them to deepen the relationship only when they felt engaged. Completely self-driven, each user was drawn deeper into the programme as he/she built up bubbles towards the magic billion and prizes.
Launch the sitelet and examples
Back to CRM programmes
Back to CRM programmes
To mark the millennium, I designed a web-based CRM programme for Perrier's bubbly mineral water. Rather than a website, the concept extended across multiple media sites - giving people the opportunity to collect bubbles by rolling over and clicking pup-up ads.
The programme remembered each user, and prompted them to offer more information at strategic points in the programme - asking them to deepen the relationship only when they felt engaged. Completely self-driven, each user was drawn deeper into the programme as he/she built up bubbles towards the magic billion and prizes.
Launch the sitelet and examples
Back to CRM programmes