IMC campaign: IBM
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After IBM rebuilt its brand with the ad agency Ogilvy & Mather, it embarked on a global campaign to position itself as the enabler of 'e-business'. In Asia-Pacific and Europe I wrote some 40 campaigns over four years: strategic brand and tactical executions for different Business Units across print, web, and broadcast.
Brand campaign proposal
'e-service' banner campaign
'e-business packs' banner campaign
e-business radio campaign
'Hurdler', 30sec radio spot
'Swimmer', 30sec radio spot
'Vaulter', 30sec radio spot
European e-culture popups
Back to IMC campaigns
Back to IMC campaigns
After IBM rebuilt its brand with the ad agency Ogilvy & Mather, it embarked on a global campaign to position itself as the enabler of 'e-business'. In Asia-Pacific and Europe I wrote some 40 campaigns over four years: strategic brand and tactical executions for different Business Units across print, web, and broadcast.
Brand campaign proposal
'e-service' banner campaign
'e-business packs' banner campaign
e-business radio campaign
'Hurdler', 30sec radio spot
'Swimmer', 30sec radio spot
'Vaulter', 30sec radio spot
European e-culture popups
Back to IMC campaigns