IMC campaign: IBM
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'Swimmer' 30sec
SFX: Swimming pool stadium. Echoes of whispering crowd, slapping of thighs
and bare feet on wet floor as athletes take positions. One swimmer clear above
others.
FVO: She is an Olympic swimmer.
SFX: Crack of starter’s pistol. Echoing roars of crowd.
FVO: After one second she hits the water.
SFX: Splash of swimmers entering pool. Roars of crowd mixed with splashes
of strokes.
FVO: At ten seconds she’s pulling strongly .
SFX: Splashes of swimmer’s strokes becoming more spread out. One swimmer
in foreground.
FVO: At twenty seconds she’s in the lead.
SFX: Splashing of swimmers. Crowd bursts into much louder roars and applause.
FVO: And one second later, over a billion compatriots know it.
SFX: sound of a billion Chinese cheering - ie a cheer that sounds like a lot
more people than the previous cheer.
FVO: Thanks to IBM’s network computing solution for the Olympic games.
Different MVO: IBM. Worldwide Olympic Sponsor.