IMC campaign: IBM
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'Pole Vaulter', 30sec
SFX: Sports stadium. Hushed whispers of crowd.
MVO: He is an Olympic polevaulter.
SFX: Gong of timer. Roars of crowd.
MVO: At one second he starts his run.
SFX: Thump-thump of athlete’s feet getting faster in foreground. Twang
of flexing pole. Crowd cheers.
MVO: At nine seconds he plants his pole.
SFX: Scroitch of pole pressing into sand. Thumping feet stop. Crowd roars.
MVO: At eleven he sets a new world record.
SFX: Boing of pole unflexing. Smack of athlete landing on mat. Crowd bursts
into roaring applause.
MVO: And one second later, his forty million countrymen know it.
SFX: Sound of forty million people cheering - ie a cheer that sounds like
a lot more people than the previous cheer.
MVO: Thanks to IBM’s network computing solution for the Olympic games.
Different MVO: IBM. Worldwide Olympic Sponsor.