IMC campaign: Equant
branding
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When France Telecom's IP/IT consulting organisation (initially known as GlobalOne) started forging its own identity, it asked for a catchy brand idea that would work across print and web. The idea I gave them, later rolled out into campaigns, Q&A applets, and email marketing, was "What's next?" - a simple invitation to interact that led the customer to and through the experience.
Back to campaign
Back to campaign
When France Telecom's IP/IT consulting organisation (initially known as GlobalOne) started forging its own identity, it asked for a catchy brand idea that would work across print and web. The idea I gave them, later rolled out into campaigns, Q&A applets, and email marketing, was "What's next?" - a simple invitation to interact that led the customer to and through the experience.
Back to campaign