IMC campaign: Equant
postcards
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These postcards, again on the 'answers' concept, pushed actual offerings each month to a database of 3000. There were 9 executions in total. I liked the copy here; each postcard was a micro-case-study and the wordplay worked without being annoying.
Back to campaign
Back to campaign
These postcards, again on the 'answers' concept, pushed actual offerings each month to a database of 3000. There were 9 executions in total. I liked the copy here; each postcard was a micro-case-study and the wordplay worked without being annoying.
Back to campaign