IMC campaign: Equant
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When the newly-branded and spun-off Equant launched its own website, the "What's Next?" positioning broadened to the all-purpose (and phonetically interesting) 'Equant answers'.
Back to campaign
Back to campaign
When the newly-branded and spun-off Equant launched its own website, the "What's Next?" positioning broadened to the all-purpose (and phonetically interesting) 'Equant answers'.
Back to campaign