CRM programmes: Marlboro

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The first. The difference with this brand is that legal compliance drove much of the programme - going far beyond age checks, to include actual registration of an ID card or passport to make sure customers were smokers of legal age.

I also mapped out several information architectures and interaction models for aspects of the sites. This involved building various customer journeys through the site and the user experience at each stage.

After Dark experience

  

  

Site experience modelling

  

  

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