CRM programmes:
Marlboro
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After Dark was the flagship customer experience site. It included a number of innovations including a 3D cityscape concept (which could be 'flown' through, years before Google Streetview!) and time sensitivity (the cityscape darkened in accordance with the customer's time zone. These images are not clickable to protect client confidentiality.
Scrolling through the cityscape led the customer into several experience areas - from explorable bars and clubs highlighting Marlboro-sponsored cultural events, to competitions involving major prizes, to a happy-hour themed get-together with likeminded customers in the same city.
Back to programme
After Dark was the flagship customer experience site. It included a number of innovations including a 3D cityscape concept (which could be 'flown' through, years before Google Streetview!) and time sensitivity (the cityscape darkened in accordance with the customer's time zone. These images are not clickable to protect client confidentiality.
Scrolling through the cityscape led the customer into several experience areas - from explorable bars and clubs highlighting Marlboro-sponsored cultural events, to competitions involving major prizes, to a happy-hour themed get-together with likeminded customers in the same city.