CRM programmes:
Marlboro
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Mapping out the site structure was a complex task involving different legal 'shapes' for each market; signup and status checking experience was different per country, as were the experiences available inside, which were driven by a range of allowable offers and media restrictions. This meant segmenting each signup area with a deeply customised journey, all of which had to plug into a broader experience with the parts allowable for each customer exposed and other parts hidden. These images are not clickable to protect client confidentiality.
Back to programme
Mapping out the site structure was a complex task involving different legal 'shapes' for each market; signup and status checking experience was different per country, as were the experiences available inside, which were driven by a range of allowable offers and media restrictions. This meant segmenting each signup area with a deeply customised journey, all of which had to plug into a broader experience with the parts allowable for each customer exposed and other parts hidden. These images are not clickable to protect client confidentiality.