IMC campaign: Argos
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Argos's mission is to make it easy for people to buy - giving them images, information, and side-by-sides that build confidence. A series of subsites added value in eight areas: Cooking & kitchen, Cameras, Audio, TV & recording, Wireless networking, Sat nav, and Phones - meaning I had to become conversant with the detail of digital switchovers, high def TV, cordless and mobile, and laundry!
Health & fitness Buyer's Guide
Back to IMC campaigns
Back to IMC campaigns
Argos's mission is to make it easy for people to buy - giving them images, information, and side-by-sides that build confidence. A series of subsites added value in eight areas: Cooking & kitchen, Cameras, Audio, TV & recording, Wireless networking, Sat nav, and Phones - meaning I had to become conversant with the detail of digital switchovers, high def TV, cordless and mobile, and laundry!
Health & fitness Buyer's Guide
Back to IMC campaigns