IMC campaign: Argos
Buyer's Guides
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Over two years I researched, wrote, and planned the IA and CS of eight web-based Buyer's Guides - designed to co-exist with Argo's existing website, cross-connected to the main navigation with icons and text links. This example, for Health & Fitness, involved an introduction to fitness then linked to sections on home gyms, bikes, cross trainers, rowing machines, and treadmills. In addition to concept, IA and copy, I created the SEO lists and tags.
Back to campaign
Back to campaign
Over two years I researched, wrote, and planned the IA and CS of eight web-based Buyer's Guides - designed to co-exist with Argo's existing website, cross-connected to the main navigation with icons and text links. This example, for Health & Fitness, involved an introduction to fitness then linked to sections on home gyms, bikes, cross trainers, rowing machines, and treadmills. In addition to concept, IA and copy, I created the SEO lists and tags.
Back to campaign