Campaigns, sites, programmes, and other ideas in Redpump's creative book. Redpump - strategic ideas and marketing direction from campaign copywriting to CRM programmes.

Web marketing

This series of four essays was written between 1998 and 2001, and won me a WPP Atticus award and readership of over 300,000.

Click Click, you're Dead (1998)
Darling, I'm not Content! (1999)
Lies, Damned Lies, and Direct Marketing (2000)
Click Click 2002 (2001)

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