Campaigns, sites, programmes, and other ideas in Redpump's creative book. Redpump - strategic ideas and marketing direction from campaign copywriting to CRM programmes.

IBM 'e-business'

The second of two proposals (here's the first) written in 1998 for IBM's e-business branding campaign.

Execution 1: 'Mouse'

Execution 2: 'Desktop'

Execution 3: 'Keyboard'

Execution 4: 'Cable'

{redpump}

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