Campaigns, sites, programmes, and other ideas in Redpump's creative book. Redpump - strategic ideas and marketing direction from campaign copywriting to CRM programmes.

IBM 'e-customer service'

If you don't feel like serving customers yourself, why not let them serve themselves over the web? This campaign ran across Europe in 1999-2000.

Execution 1: 'competitors'

Execution 2: 'french'

Execution 3: 'hotline'

Execution 4: 'wright'

Execution 5: 'service'

Execution 6: 'shoes'

Execution 7: 'Tegucigalpa'

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