Campaigns, sites, programmes, and other ideas in Redpump's creative book. Redpump - strategic ideas and marketing direction from campaign copywriting to CRM programmes.

IBM 'thunking'

This 1997 Singapore print campaign played on the similarity between a buzzword (thunking: an unpleasantly labour-intensive coding task) and another common geek activity. Managers hated it, but the IT guys loved it.

Execution 1: 'Blind'

Execution 2: 'Growth'

Execution 3: 'Sore'

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