Orange bikes
One of my first campaigns (in 1993) done on spec. Each ad plays on the build material of one of the mountain bikes: titanium, carbon fibre, and aluminium.
Execution 1: 'Vitamins' (for the titanium bike, the Vitamin T)
Execution 2: 'Fibre' (for the carbon fibre bike)
Execution 3: 'Alzheimers' (for the aluminium bike, the Aluminium O)
One of my first campaigns (in 1993) done on spec. Each ad plays on the build material of one of the mountain bikes: titanium, carbon fibre, and aluminium.
Execution 1: 'Vitamins' (for the titanium bike, the Vitamin T)
Execution 2: 'Fibre' (for the carbon fibre bike)
Execution 3: 'Alzheimers' (for the aluminium bike, the Aluminium O)