IMC campaigns

Integrated Marketing Communications means thinking about your marcomms as a whole, rather than as separate broadcast, print, and web. True IMC is about using each media in the way best suited to it. I've developed IMC for several sizeable marketers.

IBM. In several years at the advertising agency Ogilvy & Mather I developed marcomms for IBM's global brand and various business units in Southeast Asia and Western Europe. These campaigns and interactive spots were written in Singapore and Paris.

Equant. The IP spinoff from France Telecom built a strong brand in a hard market; I wrote eight campaigns and collateral over a two-year timeframe.

Argos. The British catalogue retailer is a smart marketer and a joy to work with. Spanning two years, its web-based Buyer's Guides and brochures guided several million pageviews a month towards purchases. I researched and wrote them for 8 business units.

Clients where I've played a narrower role in IMC include Lotus, SAP, Iomega, BMW, Nissan, and Discovery Channel, at advertising agencies including Leo Burnett and TBWA. To add my IMC capabilities to your business, contact Chris.