some examples
If you're looking to use Redpump as your outsourced marketing resource, here's
what it could bring you.
-
A business consultancy used me to roll out a marketing
plan reaching 1400 decision makers. Within one quarter their prospect list became
an £8m sales
pipeline, resulting in 60 contract opportunities and £2.8m of new contracts in
12 months.
- A financial services company used me to track and segment 75,000 monthly website
visitors to make its marketing budget more effective. Conversions increased 150%
in 6 months (from 0.5% to 1.25%) producing a £350K sales leap for just £8K/mth.
- A health clinic used me to build relationships with 12,000 upper-income consumers
in its catchment area. A 2% conversion rate led to 240 new customers with revenues
of £350/yr each (adding £84K in incremental sales in the first year) and a 33%
increase in annual revenues from existing customers.
- A software provider wanted to increase revenues from existing customers and
find new ones too. A one-year marketing plan resulted in response rates rising
from 0.3% to 2.2%, cutting cost-of-acquisition by two-thirds and making their £70,000
budget over 200% more effective.
- A professional services SME asked for a six-month campaign to drive up revenue.
Switching away from mass media towards one-to-one mailings and pay-per-click
advertising reduced their cost-of-sales by half, resulting in profit margin per
sale doubling.
To get some of that for your business, contact me.