Site map
- Home
page
- Who
I am
- What I do
- How I do it
- Why use me
The book
The book
- IMC campaigns
- CRM programmes
- Projects
& strategies
On funnels
On funnels
Building
your funnel
1. Approaching
your prospects
2. Qualifying
your prospects
3. Analysing
their needs
4. Developing
a value proposition
5. Making
the proposal
6. Negotiating
the contract
Using your funnel
Nine skills
Nine
skills
- - Creative concepts
- dreaming up the idea
- - Information architecture
- planning what goes where
- - Content strategy
- deciding what to say
- - Application design
- creating the moving parts
- - User experience
- enabling tasks and actions
- - One-to-one comms
- marketing from a list
- - Campaign creation
- driving awareness and response
- - Programme management
- managing for advantage
- - Killer copy -
putting in the words
The toolbox
- A
marketing director's toolbox
- - 01 Porter's
5 Forces
- - 02 ESTEMPLE
analysis
- - 03 The strategy
canvas
- - 04 Normal
distributions
- - 05 The Loyalty
Cube
- - 06 Blue Ocean
strategy
- - 07 Production
Possibility Frontier
- - 08 The McKinsey
matrix
- - 09 Net Present
Value
- The
ratecard
- Contact info
- Legal
stuff
- Privacy
policy
- Company
info
- Site
design