Killer copy
Chris started as a copywriter, and it's still Redpump's core skill: using words to communicate ideas and information in context. The tools are simple words, active verbs, and concrete nouns... building short sentences into meaningful single-purpose paragraphs, then combining those paragraphs into logically structured pages that answer your marketing goals. After all, copy's
no use if nobody can be bothered to read it.
On the web you need some extra bits. The ability to say twice as much in half the wordcount, knowing how much text can go above the fold, the elements of style that guide people around the page. It's not quite graphic design or page layout; final artwork isn't Redpump's thing. But it does need a strong understanding of how people read, what to say, how to say it.
And when to stop saying it.
That's all the skills dealt with; thanks for reading them. You can now head back to skills or head for home.