06 Blue Ocean
strategy
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Blue Ocean strategy (Kim and Maubourgne, 2005) is about creating uncontested market space with high growth potential. It doesn't always mean new products or markets, but about seeing your offerings in a different light.
The four actions framework helps you see where open marketspace might be. By answering four questions of what to eliminate, reduce, create, or raise, it enables you to draw a different value curve to your competitors, where marketing can be most effective.
Finding open marketspace is about attitude - and answering four hard questions. Next is 07: the Production Possibility Frontier.
Back to toolbox
Blue Ocean strategy (Kim and Maubourgne, 2005) is about creating uncontested market space with high growth potential. It doesn't always mean new products or markets, but about seeing your offerings in a different light.
The four actions framework helps you see where open marketspace might be. By answering four questions of what to eliminate, reduce, create, or raise, it enables you to draw a different value curve to your competitors, where marketing can be most effective.
Finding open marketspace is about attitude - and answering four hard questions. Next is 07: the Production Possibility Frontier.