A marketing director's toolbox
Strategy textbooks and the marketing literature contain thousands of models for deciding your approach. I use just nine.
These nine tools - from strategy, economics, marketing, and finance - help define your business landscape in concrete charts and numbers: a chunk of consultancy to back up decisionmaking. The first three are about your market; the second trio about your customers; and the third about your business. Each informs others, linking different datasets into a meaningful matrix of information.
The offer: I'll do this nine-way analysis for you, creating a solid base for further activity. Contact me to learn more.
Mapping markets
01 Porter's Five Forces: defining your landscape
02 ESTEMPLE: listing macroeconomic factors
03 The strategy canvas: finding trends over time
Capturing customers
04 Normal distributions: modelling your interactions
05 The Loyalty Cube: segmenting your customers
06 Blue Ocean strategy: finding open marketspace
Setting strategy
07 Production Possibility Frontier: finding your strengths
08 The McKinsey matrix: focussing your activities
09 Net Present Value: calculating the ROI of marketing
This list isn't authoritative; it's just what I find useful when answering your marketing needs. They're tools for thinking.
GET ME IN YOUR INBOX: blank email to
What I do for clients: sales[at]redpump.com
Rate card: rates[at]redpump.com
Book links: book[at]redpump.com
Contact info: contact[at]redpump.com
Strategy textbooks and the marketing literature contain thousands of models for deciding your approach. I use just nine.
These nine tools - from strategy, economics, marketing, and finance - help define your business landscape in concrete charts and numbers: a chunk of consultancy to back up decisionmaking. The first three are about your market; the second trio about your customers; and the third about your business. Each informs others, linking different datasets into a meaningful matrix of information.
The offer: I'll do this nine-way analysis for you, creating a solid base for further activity. Contact me to learn more.
Mapping markets
01 Porter's Five Forces: defining your landscape
02 ESTEMPLE: listing macroeconomic factors
03 The strategy canvas: finding trends over time
Capturing customers
04 Normal distributions: modelling your interactions
05 The Loyalty Cube: segmenting your customers
06 Blue Ocean strategy: finding open marketspace
Setting strategy
07 Production Possibility Frontier: finding your strengths
08 The McKinsey matrix: focussing your activities
09 Net Present Value: calculating the ROI of marketing
This list isn't authoritative; it's just what I find useful when answering your marketing needs. They're tools for thinking.
GET ME IN YOUR INBOX: blank email to
What I do for clients: sales[at]redpump.com
Rate card: rates[at]redpump.com
Book links: book[at]redpump.com
Contact info: contact[at]redpump.com