Who I am
I'm Chris Worth, a marketing
director based in London. During
an expat decade in Asia and Europe I wrote over 200 campaigns for some of
the world's biggest marketers (including IBM, Equant, Argos, Unilever, BMW,
and American Express) with some of the world's top agencies (Ogilvy &
Mather, Leo Burnett, and TBWA.) Which led to judging the One
Show Interactive (advertising's Oscars) and winning a WPP
Atticus among others.
I now create and execute marketing strategies spanning print, broadcast, web/PPC, and CRM ... from 3-strip banner flights to £3m relationship programmes.
On the tech
side, I've designed the information
architecture, content strategy,
and user experience of several
big web applications - one
running to 750 pages and 30 use cases, another gaining 3000+ contributors
and 150,000 pageviews/mth with zero marketing. My blog
gets some 3000 visits a month, while a series of essays
on web marketing reached over 300,000 people. I've also written a Special
Letter of the insider's newsletter SNS,
read by over 10,000 technology CEOs and VCs, and written speeches for the
CEO of a top 10 global ad agency.
On the academic front, I have an MBA from Warwick
(one of the UK's top universities and in the top 1% of MBA programmes worldwide);
I'm also a referee for assorted journal articles in marketing.
You might notice from this site I often divide subjects into three
areas or 3x3 grids; that's deliberate. Nine is my favourite number, and
the triangle is the strongest geometric structure - the only rigid two-dimensional
shape. Strong is good.
Outside work, I'm a qualified skydiver, keen triathlete,
and Practitioner of the self-defence art Krav Maga. I've
explored many of the world's interesting bits, including much of North America
and Southeast Asia the hard way; I'm also a card-carrying Burner,
having a thing about deserts.
However, when not doing the action hero stuff, I also like literature,
opera, and architecture. After all, marketing's about more than strategies
and project plans; the experience to bring those concepts to life is what
counts.
That's who I am; like to read about what
I do?