I'm Chris Worth, a marketing
director who's worked on strategies spanning print, broadcast, web,
pay-per-click, and 1:1 from 3-strip banner flights to £3m CRM programmes.
Now based in London, I run marketing activities for a client base strictly
limited to 3 companies at a time.
During an expat decade in Tokyo, Hongkong, Singapore, and Paris I wrote
over 200 campaigns for some of the world's biggest marketers (including IBM,
Equant, Argos, Unilever, BMW, and American Express) with some of the world's
top agencies: Ogilvy & Mather, Leo Burnett, and TBWA. (See the book.)
Which led to judging the One
Show Interactive (advertising's Oscars) and winning a WPP
Atticus among others.
On the tech side, I've designed the information
architecture, content strategy,
and user experience of several
big web applications - one
running to 750 pages and 30 use cases, another gaining 3000+ contributors
and 150,000 pageviews/mth with zero marketing. My blog
gets some 3000 visits a month, while a series of essays
on web marketing reached over 300,000 people. I've also written a Special
Letter of the insider's newsletter SNS,
read by over 10,000 technology CEOs and VCs, and written speeches for the
CEO of a top 10 global ad agency.
On the academic front, I have an MBA from Warwick
(one of the UK's top universities and in the top 1% of MBA programmes worldwide);
I'm also a referee for assorted journal articles in marketing.
You might notice from this site I often divide subjects into three areas
or 3x3 grids; that's deliberate. Nine is my favourite number, and the triangle
is the strongest geometric structure - the only rigid two-dimensional shape.
Strong is good.
Outside work, I'm a qualified skydiver, keen triathlete,
and Practitioner of the self-defence art Krav Maga. I've
explored many of the world's interesting bits, including much of North America
and Southeast Asia the hard way; I'm also a card-carrying Burner,
having a thing about deserts.
However, when not doing the action hero stuff, I also like literature,
opera, and architecture. After all, marketing's about more than strategies
and project plans; the experience to bring those concepts to life is what
counts.
That's who I am; like to read about what
I do?